The curious mind of Digitalinfant

Thoughts, ideas, and insights from an interactive account planner. 

Finally got a chance to watch @semanticwill 's video on The Right Way to Wireframe. #Awesome

I finally got a chance to watch @semanticwill 's video on "The Right Way to Wireframe". Awesome video, and as @armano said earlier in the week, he definitely makes wireframing look sexy. Another video that touches on user experience and that I quite enjoy is the one done by Adaptive Path on Speed Sketching and sketchboards http://bit.ly/wfn9e. When we've employed a similar technique at my office, we've found it highly effective at immersing multiple disciplines in the requirements and design challenges of the project (scroll to the bottom of the Adaptive Path post and view the video).

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Filed under  //   userexperience informationarchitecture  

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Press 1 for "yes I'd like you to track my behavior". Press 2 for "no thanks"

While doing some digging into another topic, I stumbled across this proposed warning message for an HP landing page that would essentially provide a site visitor the option to Opt-in or Opt-out of having their site behavior tracked. If the visitor clicked yes, they would receive more relevant ads based on their site behavior. If they clicked no, then they wouldn't. As marketers, we all know the benefits of tracking a visitors site behavior: the ability to deliver targeted and relevant ads that are more likely to be clicked on than a generic ad. Amazon and Netflix have always done an incredible job at this (especially when it comes to delivering recommendations based on past purchases). But as companies have started taking data mining and behavioral based messaging more seriously (Zappos recently hired Choice Stream to help them deliver more personalized recommendations on their site over the holidays) privacy groups and the FTC have shot up with their hands in the air saying "wait just a minute".

WPP and consumer privacy groups have been collaborating on ideas and prototypes like the one above for the past little while. They aren't doing this out of goodwill though. According to an article from Business Week http://bit.ly/3aOHS3 on August 2nd 2009, Jon Leibowitz, chair of the FTC, has made the reining in of behavioral targeted ads his personal crusade. I could probably guess the incentive for why WPP is getting involved with this, but I'm also just glad they are being pro-active.

A line will eventually get drawn in the sand, but I think it has been pushed down the legislative bill pipeline, and even if it makes it to someones desk, it might be dead in the water as a result of lobbyists.

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Filed under  //   advertising   analytics   messaging  

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UofT's Kevin Dunbar tells us about the neuroscience of screwing up

From beginning to end, this cover story in the January issue of Wired Magazine is awesome. The article begins with the story of two astronomers at Bell Labs in 1964 using a high powered telescope to see the far reaches of space and map new stars. When they aimed their scope at the sky, they consistently picked up background static. They ignored the static for a year, blaming it on man made events, but it wasn't until they had a chance conversation with a nuclear physicist that they were able to understand what it was, and make a startling discovery - the background static was the left over nuclear residue from the creation of the universe (the big bang). As Wired explains, their failure in mapping stars was the answer to another question (but which only happened after they looked at this outlier data). The two astronomers and nuclear physicist later received the 1978 Nobel price for physics.

The article is littered with other mentions of understanding experimentation, failure and how looking at outlier data can lead to startling discoveries. Too often in companies we use research only to find evidence to confirm what we already believe / know, instead of using it to understand what we don't know. And when the data we find tells us something different (something that exists on the outlier) we discard it and don't bother trying to understand it. This is a huge problem, and something that personally bothers me.

If you want additional reading on experimentation, failure and exploring outlier data, I suggest reading The Catalyst http://tinyurl.com/ylkw64a by Jeanne Liedtka and the beginning of Roger Martin's book on Design Thinking (he mentions an interesting story of a Bioscientist at Sick Kids hospital).

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Filed under  //   Innovation   Insights   screwingup  

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Post one day late: Sunday paper review

Image by John Althouse Cohen http://www.flickr.com/photos/johncohen/

In a City of Renters, the Theater of Life on a 27-Minute Cycle. 01.17.10. I thought this was a very moving and well written piece on what occurs at a laundromat in Brooklyn. If you appreciate anthropology, human observation or account planning, you'll enjoy this piece. The journalist, N.R. Kleinfeld seems to have spent a few days observing the comings and goings of various people at a 62 dryer, 5000 square foot Clean Rite at Putnam Avenue and Fulton Street. In the article you learn about the unwritten social codes that exist (bags are parked in a specific order next to full machines in order to designate your place in line), why New York has 1 laundromat for every 3,151 people, and you get a glimpse into the lives of a few regulars at the place. When I finished reading the post, I was reminded of my years accompanying my Dad to the laundromat in the basement of our apartment in Scarborough. There, I would sit on top of the dryers, suck in the smell of freshly dried clothes, and read one of the magazines that people left behind.

The Exile's Eye. 01.17.10. The article is written by Naila Fathi, an Iranian Journalist who covered the fraudulent June elections in Iran, and now reports on the events in her country in exile, in Toronto, Canada. It was interesting to hear Naila's take on how technology is helping her, and others still in Iran, report on the events there even in the face of continued government attempts to block reporting. In Naila's words, "By following blogs and cellphone videos flowing out of Iran, I could report more productively than when I had to fear and outwit the government". And in reporting on the funeral of Grand Ayatollah Hossain Ali Montazeri, she describes how Iranians are becoming clever at using simple technologies to spread messages, "...during and after the funeral, one of the most useful tools was the Bluetooth shortrange radio signal. A protester would bluetooth a video clip to others nearby, and then they would do the same. Suddenly, if the authorities wanted to keep the story from escaping, they would have to confiscate hundreds if not thousands of phones and cameras". I found this story even more interesting today, as an article was written in the Guardian that basically dismissed the role of technology in helping others report on the issues in Iran. Yes the Iranian government was able to block twitter feeds for a few hours in December, but as the article states, "blogs and websites mushroomed faster than the government could keep up."


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Filed under  //   Insights NYTimes Sundaypaperreview  

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Blog post: Canada game, mastery and shout out to @mmilan & @michaeldila

Probably the worst time of the year to post to your blog (if you live in Canada) is tonight. Why? Because the World Junior Hockey Championship is on, and Canada is playing the USA. Already #WJHC and #GOCANADA are popular hashtags on twitter and the game hasn't even started yet (note, I started writing this post at 7:50pm). Knowing my fellow Canadian hockey fanatics, I'm expecting to see the hashtag #REFSUCKS fairly soon as well. I'm also curious to see how many people upload pictures to twitter during the game, and mobile videos of their experience at bars, their homes and at the game to YouTube after (there already are 607 videos for "world junior hockey championship 2010" from previous games).

But the media behavior of individuals watching the hockey game tonight isn't the purpose of this post. What I want to write about is mastery.

About 6 months ago, I listened to Michael Dila and Matthew Milan present their pet project Innovation Parkour. Their premise was that we could get better at innovating by practicing it. They stated that innovation favours the prepared mind, and that you become best at innovating when you achieve mastery. Once you attain this, your mind and body react naturally to any situation, which can be especially important during times of volatility. I've returned to this topic 6 months later because of a section in Roger Martin's new book, "The Design of Business: why design thinking is the next competitive advantage", which references his earlier work in the Opposable Mind when talking about mastery. Roger state's that,

Mastery, whose markers are organization, planning, focus, and repetition, require repeated experiences in a particular domain. Because masters in their domain have seen particular phenomena before and know what they mean, they don't have to interpret every sensation or input from scratch as a novice would. In the infinite morass of data, they can pull out the few salient points that make a difference, and mentally map their causal relationship.
 
What is interesting, is that Roger Martin doesn't leave it at that. He goes on to state that,

Some contexts don't reward the repetition, structuring, and planning that are the hallmarks of mastery. These contexts require the creation of a new approach or solution...they require originality. The master who never tries to think in novel ways, keeps seeing the same thing the same way. Mastery without originality and vice versa is not nearly as powerful as the combination.

I don't know if Michael and Matt knew it, but the choice of Parkour was a brilliant example of this combination of mastery and originality. Another example that comes to mind is Bruce Lee's creation of Jeet Kune Do.

In the end, I find the importance of mastery and originality important, because I believe it applies to our careers. If you are only a few years into your career, you can look forward to mastery (if you put in the hours). And if you have already attained mastery, you can look forward to applying originality (when it is necessary).

Thanks for reading. Now back to the hockey game. Go Canada Go!

-Johnathan

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Blog post. Sunday Paper Review: bloggers on fashion's front row and a college bench warmer

Image by Striatic

Bloggers Crash Fashion's Front Row. NYTimes Sunday Style. 12.27.09: beyond the year in review pieces, the style section did provide an interesting piece on the physical appearance of Bloggers at fashion shows (people have been blogging about fashion for quite a while, but apparently the invitation of bloggers to fashion shows coveted front row, was a first). For some in the fashion world, the seating of bloggers such as Bryan Boy, and Tavi Gevinson (she's only 13) in the front row and next to the experienced vets has ruffled the feathers of those who hold dearly the fashion show social code. Beyond this, the article was right to point out that this is part of something much bigger, the democratizing of fashion content,
"Blogs are posting images and reviews of collections before the last model exits the runway, while magazine editors are still jockeying to feature those clothes in issues that will be published months later".
Traditional sites, such as Style.com, are becoming less popular and passed on by unique visitors in favour of blog based sites such as Fashionista and Fashoniologoie.com. And even a search for mac lipstick on YouTube results in over 42,000 video reviews of the lipstick. In short, people want to be part of the conversation, and they want to hear "what others like me" thought of the brand, product, and event. It will be interesting to see how designers and fashion content creators, such as Vogue, react to this in 2010. My only hope is that they bring people into the conversation, and leverage these rising blogger stars, and don't do what Anne Slowey at Elle did and call them "a big gimmicky". It's worth the read :)

A Last Man Off the Bench Rides a Blog To Stardom. NYTimes Sports Sunday. 12.27.09: an article about Mark Titus a seldom used player on the Ohio State Basketball team who has used his near full-time status as a bench warmer to create a very popular online blog about his tails. His blog, Club Trillion - Life Views From the End of the Bench, has received over 1.9 million views in under a year, and his opinions and posts helped him get a spot as a guest on a podcast run by ESPN.com columnist Bill Simmons. Although it was interesting to hear about Titus' growing social media presence, and his use of his new found popularity for good (he has raised over $10,00 for charity), what was more interesting and important to me was in Bill Simmon's view on why Titus was so popular,

One, he's funny. Two he's self-deprecating, which makes him likable. And three, he brings us into a world that we don't really have access to otherwise."
The third point it was stands out for me. Simmons' was referring to the world of college basketball from the perspective of someone actually in it. It reminds me of a conversation I had with Jason Theodor about corporations and organizations beginning to shift from the image of a large glass building with a giant brand on it, to a an open doll house where you can look in and see the different individuals at the company. The two of us thought of this after an article we read about U.S colleges embracing student bloggers   as voices of the college experience on the Internet. These student blogs were being picked up and read by students in high school who were looking to understand a bit more about the actual experience at the prospective colleges they were thinking of attending.

I only focused on two articles from this week's NYTimes, but if you are interested in year or decade in reviews, there's plenty of stuff in there for you. As always, if you saw other interesting articles from different papers this Sunday, please post them in the comment section below. I'd love to have a read.

Happy New Year.

-Johnathan

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Blog post. Sunday Paper Review: viral bummer theory, Goggles, and chocolate wars.

Image by Ingirogiro http://www.flickr.com/photos/ingirogiro/

Digital Mistletoe. NYTimes magazine. 12.20.09: A NYTimes contributor/journalist writes about the application of a study (in the Journal of Personality and Social Psychology) on the contagiousness of loneliness to his online social network. The explanation of how loneliness spreads makes sense - if you are in a negative mood, you then interact with people in a more negative fashion - this then affects how the people you just talked to, talk to others. I've heard of a similar contagious affect with reciprocity and Mark Earls also dives into this type of behaviour in his book. Not a bad read, but I believe the journalist was a bit off with his conclusion (he approached his loneliness problem with the goal of dispelling it, not sharing it).

Snap and Search, No Words Needed. NYTimes Sunday Business. 12.20.09: NYT staffer Miguel Helft's review of Google Goggles, which was recently unveiled in the Google Labs Blog. The article is more description than review, but there are some interesting bits. The fact that Goggle's helps bridge the physical - digital divide through a mobile device is interesting, and is something a few colleagues of mine and I are beginning to see more of with smart mobile applications such as Amazon's Remembers and USAA's remote deposit. With Google's massive data centers, and ability to return information in super sonic speed, it makes sense for them to offer something like Goggle's, and to be really good at it in a year or two. I quickly thought of a few applications for Goggles, but I honestly thought of these in a few seconds: retail customer profiling (someone walks into a store, you snap a picture of them, and it displays all the relevant information for you to sell them a personalized product), job interviews (snap a picture of the candidate and it tells you everything you need to know about them) and police lines (snap a pic, and you got them!).

The Chocolate Wars. NYTimes Week In Review. 12.20.09: Kim Severson talks about the British public's fury over Kraft's hostile takeover bid of Cadbury. There were a few interesting facts about chocolate that I honestly did not know. Here it goes: Americans eat 12 pounds of chocolate per year, which is only half the intake of their neighbours across the pond! Chocolate has been included in war rations since 1937 as a moral booster. Chocolate is an $18 billion dollar market, and premium is the fastest growing segment. And lastly, as most companies and the economy hit the bottom floor this year, chocolate actually did quite well. The reason? Because chocolate is an affordable luxury that people trade down to when times aren't well. I actually first heard about this from a gentleman at Mars confectionery a few years ago.

I focus my Sunday review on the NYTimes, because that is the only paper I thoroughly read on Sunday evenings. If you have other interesting articles that you read this weekend in other papers, please share!

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Asking the simple, curious questions, and Hughe Gallagher's college essay

30 minutes, gingerbread, and a unique solution.
On Friday we had the office Gingerbread house competition. We were broken up into teams of four, given a few bowls of candy, one gingerbread house, icing, and charged with producing a competition worthy gingerbread house in 30 minutes. Now, this may not sound spectacular at first, because, well, it's making a gingerbread house. But it was the way my team approached the challenge and constraints that I am most proud of (and helped us win the friendly competition). You see, we at first thought about doing the normal thing: try and build a traditional gingerbread house, but add a few tweaks (features) and beautification (design) to make us stand-out. But, after a few minutes of thinking about this, we asked a simple, but very important question, "why does it have to be a house at all?". By exploring this question, we realized that it didn't have to be a house, that it could be anything, and the end result are the attached pictures below. Our masterpiece, the Scandinavian strongman, pull a dump truck full of candy competition. Honestly, take a close look, we even had the thing on top of liquorice wheels!

Creative constraints and the Hughe Gallagher's college essay
I thought about what my team had pulled together on Friday, and even though it was just for fun, we hit on something important. We asked a simple and curious question, looked at our constraints differently, and said "why can't it be something else?". Too often when we are working, we self censor what is about to come out of our mouths. We don't dare ask the simple, silly questions because we have been trained not to. But it's the simple and silly questions you ask when faced with a problem, when talking to a customer or when doing competitive research, that we uncover our most important insights. It's the ability to have that open, curious mind that a young child has. It's one of the reasons why I call myself digitalinfant. I thought about where I had seen someone approach a question or challenge in a similar way, and the first thing that came to mind was Hughe Gallagher's college essay to NYU. Hugh's essay was more of a satire (even though he did submit it to a few colleges), but it was the way he addressed the traditional application question asked of every college hopeful student that is so intriguing. Hugh looked at the application question and said, "why can't it be something else? Why can't I answer this in a different way?".

The essay is stomach hurting funny. Enjoy!

A. ESSAY: IN ORDER FOR THE ADMISSIONS STAFF OF OUR COLLEGE TO GET TO KNOW YOU, THE APPLICANT, BETTER, WE ASK THAT YOU ANSWER THE FOLLOWING QUESTION:

ARE THERE ANY SIGNIFICANT EXPERIENCES YOU HAVE HAD, OR ACCOMPLISHMENTS YOU HAVE REALIZED, THAT HAVE HELPED TO DEFINE YOU AS A PERSON?


I am a dynamic figure, often seen scaling walls and crushing ice. I have been known to remodel train stations on my lunch breaks, making them more efficient in the area of heat retention. I translate ethnic slurs for Cuban refugees, I write award-winning operas, I manage time efficiently. Occasionally, I tread water for three days in a row.

I woo women with my sensuous and godlike trombone playing, I can pilot bicycles up severe inclines with unflagging speed, and I cook Thirty-Minute Brownies in twenty minutes. I am an expert in stucco, a veteran in love, and an outlaw in Peru.

Using only a hoe and a large glass of water, I once single-handedly defended a small village in the Amazon Basin from a horde of ferocious army ants. I play bluegrass cello, I was scouted by the Mets, I am the subject of numerous documentaries. When I'm bored, I build large suspension bridges in my yard. I enjoy urban hang gliding. On Wednesdays, after school, I repair electrical appliances free of charge.

I am an abstract artist, a concrete analyst, and a ruthless bookie. Critics worldwide swoon over my original line of corduroy evening wear. I don't perspire. I am a private citizen, yet I receive fan mail. I have been caller number nine and have won the weekend passes. Last summer I toured New Jersey with a traveling centrifugal-force demonstration. I bat 400. My deft floral arrangements have earned me fame in international botany circles. Children trust me.

I can hurl tennis rackets at small moving objects with deadly accuracy. I once read Paradise Lost, Moby Dick, and David Copperfield in one day and still had time to refurbish an entire dining room that evening. I know the exact location of every food item in the supermarket. I have performed several covert operations for the CIA. I sleep once a week; when I do sleep, I sleep in a chair. While on vacation in Canada, I successfully negotiated with a group of terrorists who had seized a small bakery. The laws of physics do not apply to me.

I balance, I weave, I dodge, I frolic, and my bills are all paid. On weekends, to let off steam, I participate in full-contact origami. Years ago I discovered the meaning of life but forgot to write it down. I have made extraordinary four course meals using only a mouli and a toaster oven. I breed prizewinning clams. I have won bullfights in San Juan, cliff-diving competitions in Sri Lanka, and spelling bees at the Kremlin. I have played Hamlet, I have performed open-heart surgery, and I have spoken with Elvis.

But I have not yet gone to college.

Source: http://www-users.cs.york.ac.uk/~susan/joke/essay.htm

   
Click here to download:
Asking_the_simple_curious_ques.zip (3715 KB)

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Verifone's rival to Square, and Jack Dorsey's comments (#tibTechCrunch)

A couple of days ago, my colleague @rogergagnon and I were talking about Square and some of the fantastic applications it had. For just a quick look at some of them, check out @jted's post on the topic. We also started thinking about the partnerships between Square and major credit card providers that focus on the small business market, such as MasterCard and VISA. But fresh off of Jack Dorsey's introduction of Square to the outside world, Verifone have just announced the launch of a rival system for the iPhone Verifone for the iPhone. This is how the CEO of Verifone describes their offering,

PAYware Mobile includes a PA-DSS approved payment app and a sleek and durable card reader that slips over the iPhone to accommodate card swipes and allow merchants to avoid high-cost “card-not-present” fees. The combined hardware and software provides the strongest card payment security available for the iPhone, including VeriFone’s VeriShield Protect end-to-end encryption solution as a standard feature. VeriFone’s payment solution for the iPhone (www.paywaremobile.com) puts mainstream payment processing capabilities in the hands of small business merchants who need a mobile card acceptance solution for enterprises such as home repair, small cafes, door-to-door sales, or virtually any other type of business. The hardware and software solution will begin shipping January 15 and is available free to those who sign up for a PAYware Mobile secure gateway service agreement.

If you read further into the press release, you'll see that Verifone have almost directly called out Square with their offering. Can you say, this could be a nasty battle?

“Banks and processors are concerned about the security issues of unapproved merchants using unregulated software and insecure fobs to accept card payments,” Bergeron added. “PAYware Mobile leverages VeriFone’s proven payment and security expertise to provide the ultimate in end-to-end protection against payment fraud and misuse on an open and unregulated platform such as the iPhone.”

Interestingly enough, Michael Arrington of TechCrunch was at the Le Web conference in Paris and upon seeing the Verifone announcement, pulled Jack Dorsey aside and asked him his comments

Besides looking somewhat bothered by the Verifone offering, Jack Dorsey made some interesting points about Square focusing on allowing people to get in immediately and not forcing merchant accounts on people. He also emphasized that Square is meant to work on any mobile device and not just the iPhone. After hearing him speak, I pulled back on my thoughts of "Square is screwed". I'm a big believer in the underdog and hope Square kick's Verifone's but.


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How Sports Illust. could look on the tablet, if Apple goes ahead. Story by @mashable http://bit.ly/5WIKRn

Write-up and story is from Mashable

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